The goal was to give this popular brand of popcorn seasonings a facelift. Taking a cue from new, brighter and friendlier package graphics, we created a website that conveyed fun and took advantage of the brand's strengths – its impressive line-up of various flavors.
We invited visitors to virtually rehearse consuming the product through a simple game where they could create a unique combination of flavors and share their unique, personalized blend via social channels.
See website.
