Prime Life is Golden Bison's high-end packaged meals offering, with bison replacing traditional ingredients in restaurant-quality dishes like Bison Osso Buco and Bison Corned Brisket. The website and the packaging were designed to appeal to foodies, with suggestions for wine and food pairings.
See website
Agency: VSA Partners; CDs: Straus, Alan Spindle; AD: Straus, Lih Min Yuan; CWs: John Barry, Joshua Koenig, Alan Spindle; Designers: Shawna X; Social: Brigid Slattery; Package Designs: Dan Knuckey, Katherine Walker
